Blue Print

In 1994, ADL launched its own brand – Blue Print – to give a consistent brand image to all of its products.

Since then, all products manufactured for ADL have been sold and marketed by ADL in the Blue Print image, with its distinctive bright blue packaging and unique ‘thumb print’ logo. The Blue Print branding has also extended to ‘added value’ services and marketing activities undertaken by ADL, including information websites and Technical Training.

Blue Print has gone on to become recognised as a leading aftermarket brand of parts for Japanese, Korean and American vehicles, in numerous European markets.

The Japanese, Korean and American specialist

The Blue Print catalogue contains listings for every 'European Specification' Japanese and Korean model and the Blue Print range is the most comprehensive 'one brand' solution in the aftermarket for these vehicles. With everything from popular service items to specialist kit solutions and unusual 'dealer only' products, Blue Print is the market leader for Japanese and Korean applications.

Blue Print also has complete catalogue listings and many products for Malaysian vehicles.

Blue Print caters for the vast majority of models imported from the Japanese domestic market, with a product range and catalogue coverage that is unrivalled amongst parallel competitors.

Blue Print is also the leading 'one stop shop' solution for parts for American vehicles, with complete catalogue coverage and multiple product ranges for every European specification American model. A number of popular imports are also covered.

'Badge engineered' (re-badged) equivalents of Asian and American vehicles sold under other brands are also covered in the Blue Print catalogue.

For all these sectors, Blue Print covers passenger cars, 4x4s and light commercial vehicles (up to 7.5 tons).

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